Laurent De Saedeleer | Art Direction / Graphic Design

About

I have practiced as an Art Director and Graphic Designer for more than 15 years. The scope of my experience is quite large as I was involved in projects requiring many skills and I have been working in companies which were quite different from each other. For instance Canal+, TBWA in Paris or Cameleon in Brussels.

In the last two years I worked for an agency as UI Designer.

What drives me the most is branding and cross-channel communication. Be consistent in terms of homogeneity, relevance, respect of the graphic universe of a brand and anticipate the needs of users.

My work is focused on the understanding, organization, documentation and implementation of graphical elements in order to facilitate their use in the widest possible context through a design system.

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Resume

Experience

  • 2019-2021Media Animation, Brussels

    UI designer, in charge of the design system<./p>

  • 2016-2019 Freelance

    Mission: mainly around the construction of brands (analysis, positioning, specifications, briefing, budgets, planning, coordination and artist direction).

  • 2010-2016 Cameleon, Brussels

    Creative for acquisition and loyalty campaigns and online sales. Art direction for the whole of the commercial communication for the comptoirs and corporate communication.

  • 2007-2009 Suzuki Account, Brussels

    Art direction on the Suzuki account : direct marketing and sales media.

  • 2005-2009 Freelance

    Missions in art direction and graphic design (edition, cultural industry, marketing)

  • 2004-2005 Concept, Paris

    Concept is a trend office specializing in women’s fashion located in Paris, New York & Shanghai. Art director of the office for the creative team in graphic design. The work focused on the development of trend books, branding missions for clients of the company and trade shows.

  • 2004 TBWA / Agence Tequila, Paris

    Junior art director for accounts focused on Supermarkets brands.

  • 2000-2003 Studio Canal+, Paris

    Image work (iconographic media) on the movies catalog belonging to Studio Canal +.

Skills

Cross-media art direction
Graphic design off/on line, UI design
Branding, advertising, marketing
Copywriting (French)

Softwares

Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Adobe XD
Adobe Acrobat
HTML 5
CSS 3 (SASS, Bootstrap 5, Tailwind)
JS (JQuery, Alpine)

Education

Visual Communication (Pyramyd, Paris, 2003-2004)
HTML - CSS (Continuing Education)
JS-JQuery (Cepegra, Brussels, 2017)
Jazz Studio (music)
Geology (ULB)
High School

Interests

  • Music

    I have a passion for music since a long time, and I play the piano. I studied at the music conservatory and Jazz Studio (Antwerp). I have been drawn to movie music due to the complementarity which exists between the visual and the universe of sound. As well as the Jazz which allows to create a singular story-telling specific to the moment and to the musicians.

  • Writing

    I like to write to express creative worlds. I have already written some biography or reviews for artists or exhibitions. Writing seems to me fundamental to approach things in a reflexive way and find main lines for my own work in art direction.

  • Sociology

    I am interested in social issues, whether essays, novels, theoretical books to understand the contemporary world and how codes and ways of thinking evolve. It is a complementary approach to my work to be aware in which context I must inscribe my creative process and find interesting translations.

  • Cinema

    I find myself very much in the seventh art. I worked in this environment at Studio Canal + and this discipline is very complete by all the expressions it covers (photographic, music, staging, scenarios, characters, subjects of society).

Languages

French (mother tongue)
English (advanced)
Dutch (basic)

Legal Info

Citizenship : Belgian
Birth : Brussels, 1975
Location : Brussels

Contact me